Loyalkaspar and McCann Help Microsoft Get Started

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Microsoft "Start Something"
Microsoft wants you to start something—and the “Start Something” online campaign by McCann Worldgroup’s MRM Partners and design studio Loyalkaspar show you how. The trio of highly-stylized 15-second spots illustrates how easy it is for families, sports fans and music-lovers to follow their passions using Windows XP software. Featuring live-action actors animated with a cornucopia of visual effects and the Windows logo’s distinctive red, green, yellow and blue color palette, the spots can be found on websites like ESPN, Yahoo and MTV.
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