MINI Motors Onto Mobile

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MINI "Lets Motor"
The "mini" in MINI Cooper will soon take on a whole new meaning, as the petit car heads for the miniature screens of mobile phones. Outgoing agency Crispin Porter + Bogusky had teamed up with production company Smuggler and mobile entertainment publisher Tricycle NYC to launch an interactive mobile game series called "Freestyle MINI" on Sprint phones starting today. The game unlocks the virtual world of Freestyle USA, where players compete in fast-paced races and take on MINI Master Challenges to win karma points and customization cash to soup up their vehicles. Additional features include interactive maps, sandbox-style narrative and episodic updates that keep the game's storyline evolving—all in the palm of your hand.
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