MINI's Wild Ride

Published on .

MINI: Obliterate this website.
Although this execution has all the attitude of Crispin Porter + Bogusky's U.S. work for MINI, this truly interactive effort comes courtesy of London agency WCRS.

After a truck pulls up alongside the underlying webpage, users are invited to motor an animated MINI over the surface of a parody of the MSN homepage, grinding it up with treadmarks and broken links. At the end, the game rates your level of destruction and refers you to MINI's U.K. website.

Most Popular
In this article: