Musicmatch Jams With 72andSunny

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Jukebox on 'roids.
On Tuesday, agency 72andSunny launched an interactive campaign for Musicmatch's digital music player, promoting their Jukebox 9.0 and On Demand music subscription service. The campaign targets music lovers in their dwelling places -- on the radio and online -- with banner ads, radio spots and e-mail marketing. Designed to speak to music downloaders from a fan's perspective instead of a techie one, the sassy and simple banner ads cut through internet jargon to embody the rock and roll spirit, with tags such as "It takes a Slipknot fan to know one" and "You and what seven-nation army?" Meanwhile, radio spots spoof stadium rock concert commercials, calling the On Demand service "The greatest concert of all time."
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