OgilvyInteractive Pitches Chinese Food in Argentina

Published on .

WokInn's "Emoticons"
In an effort to get office workers to chose the Chinese food of WokInn over other fast food options in downtown Buenos Aires, OgilvyInteractive developed this online campaign featuring humorous interactive experiences. In one execution, we see two emoticons -- one representing fast food, the other representing WokInn. When you put your mouse over the fast food icon, the cursors pull away in disgust, while they flock happily around the WokInn icon. Meanwhile, another execution gets users in the mood for Chinese with a game that helps them warm up their chopstick grip.
Most Popular
In this article: