Oxfam International Makes Noise For Fair Trade

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Oxfam International
Oxfam International "Make a Big Noise for Make Trade Fair"
"Speak softly and carry a big stick" may have worked for Teddy Roosevelt, but Oxfam International is enacting a new strategy for global change:

Think creatively, and make a big noise.

That's the essence of "Make a Big Noise for Make Trade Fair," a new non-traditional media competition dreamed up by The Rumpus Room, a newly launched creative division of New Zealand-based production company The Sweet Shop, in partnership with YoungGuns. The competition calls on creative minds under the age of 30 to submit their ideas for campaigns—using entirely new media strategies like websites, viral films, live events, guerilla marketing, mobile marketing and more—in support of Oxfam's Make Trade Fair anti-poverty initiative. "The campaign is all about youth and participation," says Paul Prince, managing director of The Sweet Shop. "One of the great benefits of new media is its interactivity, and non-traditional media forms are supported by the youth culture—they're the generators of change, and they go hand in hand."

Starting December 1 and continuing until February 9, entries can be uploaded to the competition's website. The winning idea, as judged by an international jury of over 60 A-list creatives, will be implemented as an actual new media campaign in 2007. As for what forms of non-traditional media the contest organizers anticipate seeing the most? "To be honest, I'm hoping not to know the answer to this one," says Prince. "It's exciting to throw open the brief to the world and see what people are thinking. Having said that, I expect the winning idea to be extraordinary."
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