Salt, Lemon, Tequila, Upload!

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Jose Cuervo - 'The Shot Chain'
Jose Cuervo - 'The Shot Chain'
Take the bottle, drink it down, pass it around. That's the way Jose Cuervo's hoping its latest interactive effort goes, all around the world, creating a Hands Across the Globe full of vomiting, fights and lost car keys. Tribal DDB Worldwide created the site, which encourages users to choreograph a shot-taking sequence, upload it, and be part of a link of global tequila drinkers. We had to do it seven times before we remembered to receive the bottle from the right and pass it to the left. Now the office manager is angry we used our desks for a lemon cutting board.
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