Sedgwick Rd. Starts Mayhem for Game Boy Advance

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Nintendo "Start Mayhem"
In support of Nintendo's Game Boy Advance SP, Seattle agency Sedgwick Rd. has launched a website -- -- to show off the "personalities" of the handheld's various colors. The raucous site, designed by If/Then Studio, features short films directed by Will Hyde of Seattle animation house Fad that show the GBA Flame, Onyx Cobalt and Platinum editions in the midst of extreme activities, including sky-diving and slam dancing.
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