Sprint-Nextel Takes a Ride in Ricky Bobby's Trailer

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Sprint-Nextel "Ricky Bobby"
Life in the fast lane is defined by NASCAR, diet pork rinds and Sprint Power Vision phones—at least in the case of fictional racing legend Ricky Bobby, played by Will Ferrell in the upcoming movie Talladega Nights: The Ballad of Ricky Bobby. And to prove it, Tequila/New York is throwing open the doors to the Rick's trailer. Visitors who poke around the virtual home-on-wheels can stumble across previews of exclusive mobile videos starring the free-wheelin' racer (Sprint customers can download the full videos by texting a code from their Power Vision phones), as well as hilarious ringtones, telecard greetings and a Pork Rind mini-game.
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