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Thursday, December 05, 2013
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The Future of Multichannel Attribution for Marketers: Exploring new research and solutions

Free Custom Webcast: December 5, 2013 @ 2pm ET

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Accurately selecting the right message and delivering it to the right consumers at the right time and place remains the holy grail of marketing. In this webcast, hear the latest research on what marketers are saying about their challenges and techniques of cross channel attribution. The way businesses, ad agencies and their technology partners measure the reach and effectiveness of digital advertising is largely based on imperfect systems and tools that often provide oversimplified or inaccurate analyses of the overall picture.

We'll share findings on the latest tools and technology, setbacks, and what there is to look forward to as marketers navigate the world of attribution.

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