Making Mobile Work: How to Reach Your Customers in a Multi-screen World

Free Custom Webcast: September 30 at 2 PM ET

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Today's consumers are increasingly on the go, regularly shifting between desktop, mobile, and tablets while shopping for products and services. In 2014, adults in the US will purchase over $100B in sales directly through mobile devices. Marketing executives everywhere are asking the same question: "How can I keep up and remain relevant with a constantly shifting consumer?"

In this webinar, CMO of AdRoll Adam Berke will showcase current challenges and best practices for running cross-platform, cross-device campaigns:

  • Challenges with targeting users on mobile
  • Apps vs the mobile web: understanding mobile environments
  • How to scale cross-device campaigns on Facebook and Twitter

Different behaviors and ad strategies on mobile web vs. desktop web

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Event Details

Tuesday, September 30, 2014
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