CAMPAIGN: John Smith's

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The "No Nonsense" campaign, which features Brit actor Peter Kay telling it like it is to hilarious effect, was a favorite of both your average beer drinker and your average award show juror. TBWA/London's Paul Silburn worked with director Danny Kleinman on the spots, including "Baby" in which a father relays his perhaps inappropriately clinical birds-and-bees talk with his 4-year-old daughter. It seems the Silburn and Kleinman pairing has a special magic-the two worked together on another award magnet, the now legendary John West "Bear" spot.

Agency:TBWA/London CDs: Trevor Beattie, Paul Silburn CWs/ADs: Paul Silburn, Chris Bovill, John Allison Agency Producer: Diane Croll Production Company: Daniel Kleinman/ Spectre/London Producer: Johnnie Frankel Editor: Steve Gandolfi /Cut and Run Sound Designer: Warren Hamilton

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