Milk "Birthday"

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It's hard to know what else to say about this spot, picked as our top commercial of the year in December's Agency of the Year report. Goodby, Silverstein & Partners gives us a true heir to the "Aaron Burr" throne with a dark gem that calls to mind '70s scarefest The Omen, which shaped the dark thoughts of many of us during our formative years. Director Noam Murro creates a lush, creepy mood with perfect casting and performances. It's the rare spot that defies boredom-you really can't get enough of its pasty little star.

Agency: Goodby, Silverstein & Partners CD: Jeff Goodby AD: Sean Farrell CW: Colin Nissan Agency Producer: Cindy Epps Director: Noam Murro/Biscuit Filmworks Editor: Avi Oron/Bikini Edit Effects: Radium Music: Chip Jenkins/Elias Associates

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