Simply and wonderfully shot, this spot actually brings out all the beautiful butterflies of the all too dreadful pre-date primping ritual. Various shaped and sized daters rehearse their introductory salutations before mirrors, vogue-ing and saying little more than "Hello." Photographer/director Melodie McDaniel captures the hopeful nerves with delicate elegance and such well-gauged restraint that hell, it's hard not to get misty-eyed over the "Yahoo Personals. Believe." tagline. One of the year's warmest and fuzziest commercials experiences.
Agency: Black Rocket, San Francisco ECD: Steve Stone CDs/CWs: Steve Stone, Glenn Cole CD/AD: John Boiler Agency Producer: Hannah Murray Director: Melodie McDaniel/Directors Bureau