Altoids "Tongue Torture"

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Altoids' print on behalf of a new line of strips included a series of tongue torture illustrations (a detail seen here) that clearly fall outside the realm of the Geneva Convention. "The tongue abuse ideas were a natural extension of the insidious little mnemonic trick of creating 'strips for strips,' " says LB Works writer G. Andrew Meyer. "When we looked at simplifying the idea for outdoor, we broke it down to good old-fashioned comic violence, in the tradition of Chuck Jones. Or at least Itchy & Scratchy. Besides, have you tried the Cinnamon? Truth in advertising, I say."

Agency: LB Works ECDs: Steffan Postaer, Mark Faulkner CD/CW: G. Andrew Meyer CD/AD: Noel Haan Illustrator: Charles Burns

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