B.C. Dairy Foundation

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Canadian cows are mooing under a black cloud these days, but Palmer Jarvis DDB's youth marketing milk campaign, with nothing but heads attached to feet, did a body good. Working with the agency's integrated youth marketing division, DDB Kid Think, the client concluded that trying to position milk as a cool social beverage just won't fly with teens. But urinal jokes sure as hell do.

Agency: Palmer Jarvis DDB/Vancouver CD: Alan Russell ACD/AD: Dean Lee ACD/CW: James Lee Photographer: Philip Rostron

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