Lisa Utzschneider, a former general manager of sales at Microsoft who joined Amazon in 2008 and subsequently became its VP-global advertising sales, continues to expand the online retail giant's ad tech and video advertising. Ms. Utzschneider said during Advertising Week that Amazon is still in testing phases for short and long-form video, but that the results are promising.
Special Report: Advertising Week
Amazon Ad Sales VP Lisa Utzschneider: Still 'Day One' for Video Ads
Retail Giant Learning to Optimize Marketers' Ads on the Fly