Advertising Week 2014

Amazon Ad Sales VP Lisa Utzschneider: Still 'Day One' for Video Ads

Retail Giant Learning to Optimize Marketers' Ads on the Fly

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Lisa Utzschneider, a former general manager of sales at Microsoft who joined Amazon in 2008 and subsequently became its VP-global advertising sales, continues to expand the online retail giant's ad tech and video advertising. Ms. Utzschneider said during Advertising Week that Amazon is still in testing phases for short and long-form video, but that the results are promising.

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