Advertising Week 2014

How Marketers Can Communicate Better With Their Data Scientists

Advertising Week Video With Verizon's Chief Data Scientist

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Data is shifting marketing from a relationships business to a numbers one, but it still can't run without communication between people. Ashok Srivastava, Chief Data Scientist at Verizon, told Ad Age in this Advertising Week interview that marketers should know their problems and let the data scientist translate them into solutions.

See more Advertising Week video with industry leaders as well as complete Advertising Week coverage here.

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