Dodge, GoPro and Xbox One are some of Furious 7's partners. Fiat
Chrysler Automobiles supplied almost 30 vehicles for the film,
including a 2015 Dodge Charger 2015, a Dodge Challenger R/T and an
armored 2015 Jeep Wrangler Unlimited. Sponsor Etihad Airways, based
in Abu Dhabi, one of the film's many settings, debuted a Boeing 777
decked out with the Fast and the Furious logo March 18.
On Tuesday, Furious star and rapper Ludacris released his first
full-length album in five years, "Ludaversal." Actor and R&B
musician Tyrese Gibson also has an album coming out in July, as
well as several movies including "Shame," which costars Jennifer
Hudson. Also, "Furious 7" actor Jordana Brewster recently became
the new face of Pond's--currently appearing in the brand's digital,
social media and PR efforts--before a spring campaign launch, said
Suzanne Palentchar, director of skincare brand building at
A Turtle Wax promo will play before the film, kicking off the
brand's spring campaign. Turtle Wax CMO Sandy Kolkey, who joined
the company six months ago, said the company was unaware how big
the "Furious 7" release was slated to be when the brand committed
to the film.
"If [the film] has a huge opening that would be better for us,
but it also reaches the people we're trying to reach," Mr. Kolkey
said of "Furious 7," adding that the film targets an audience
that's passionate about cars and technology.
Meanwhile, social media is abuzz about the Furious franchise,
including speculation about the film's Paul Walker tribute and Vin
Diesel's insistence that the film should be nominated for an Oscar.
Filming was only partially complete when Paul Walker died in