Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
The Home Depot knows you have a visceral reaction to new home appliances, so they present fleeting clips of cookies baking, a cartoon character's eyes bugging out and neurons firing in a new spot. In a Ford spot, employees get lost in a sea of red, white and blue balloons in preparation for a Memorial Day sale.
And a Bud Light spot wants you know it's officially summer, so that means poolside drinks, dancing and hoops with your drone, right?