Agencies

Matthew Weiner Exit Interview: Don Draper, an Innate Adman, Liked Seducing Strangers

Matthew Weiner talks to A.M. Homes about 'Mad Men.' (Jori Klein/The New York Public Library)
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By:
Felicia Greiff
May 21, 2015 08:00 PM

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Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in between.

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Why Perplexity is serving brand promos in its paid AI search platform
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How Coke used an AI agent to target ads to 828,000 fast-food fans
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