Just about everyone knows Chick-fil-A's "Eat Mor Chikin" campaign, but what you probably haven't seen is where the cows in these ads grew up. In celebration of Cow Appreciation Day and the 20th year of the ad campaign, customers can now meet the crew, by watching behind-the-scene footage of Freedom, Freckles, Molly and Cat in their natural habitat.
The chicken chain today released a video telling the story behind the celebrity cows and their caretaker Cowboy Phil. Launched in 1995, the marketing campaign has become a hallmark for the brand, earning a place on the Madison Avenue Advertising Walk of Fame and in an exhibit at the Smithsonian National Museum of American History.
To celebrate the 11th annual Cow Appreciation Day, cow (or Chick-fil-A) lovers can earn a free meal today by donning a head-to-toe cow costume.