The jewelry brand featured a same-sex couple on an engagement
ring campaign, way back in January, months before the Supreme Court
decision. "It was a perfect example of how the markets evolved and
how the LGBT community is woven into the fabric of the country,"
said Mr. Landry. See Creativity's coverage of the campaign
Campbell's: "Your father"
This spot, mixing "Star Wars" mania and a real-life same-sex
couple, is an example of how creatives are using LGBT issues to
update their brand image, according to Mr. Landry.
The automaker sponsored a webseries for "Out" magazine as part
of the "Out 100" event, where four of the honorees told their
stories of coming out.
Wells Fargo: "Learning Sign
This sweet video shows two women learning sign language to
communicate with their soon-to-be-adopted daughter is another
example of the prevalence of family values this year in LGBT
Clean and Clear: "Jazz
The skincare brand spot featured Jazz Jennings, a transgender
teen, as she shares her story about coming up and struggling to fit
in and find acceptance and happiness. "That was really bold", said
Doritos: "Rainbow Chips"