Old Spice's MYMCSL vs. Little Darth: Who Will Win YouTube's Ad Battle?
To celebrate its tenth birthday, YouTube is hosting a showdown of the top ads on the video platform. The brand announced that "advertising on YouTube has come of age," noting that in 2014, four of the top 10 most-watched films on the site were ads. It released a voting site featuring 20 popular ads, including Volvo's "Epic Split," starring Jean-Claude Van Damme, Old Spice's Man Your Man Could Smell Like, Kmart's "Ship My Pants," Evian's "Roller Babies," Budweiser's "Puppy Love" and Volkswagen's "The Force," among others.
The views on the films range from 140,610,734, for Turkish Airlines' "Kobe vs. Messi: The Selfie Shootout," created out of Crispin, Porter & Bogusky to 8,296,804 for "Guys Backflip Into Jeans," conceived by Cutwater.
We're wondering what happened "Dumb Ways to Die" for Metro Trains. Created out of McCann Melbourne, the campaign swept the advertisting awards circuit in 2013 and earned 103,693,988 YouTube views since being posted in November 2012.
See some of the contenders below and all of them on the contest site.
Budweiser "Puppy Love"
Anomaly / Busch Media Group
Posted January 29, 2014
Kmart "Ship My Pants"
Draftfcb / iProspect
Posted April 10, 2013
Old Spice: The Man Your Man Could Smell Like
Wieden + Kennedy, Portland
Posted February 5, 2010
Orabrush: Bad Breath Test - How to Tell When Your Breath Stinks
Posted September 11, 2009