Summer internships were certainly upended this year. Instead of exploring a new city, attending happy hours and networking events, many students eager for jobs in the ad world spent their summers back in their childhood homes behind computers.
Ad agencies improvised, with Innocean hosting “INNside the Agency,” providing an introduction to various departments of the agency and giving students and recent graduates tips on how to stand out as strong candidates for future job opportunities.
Zain Ladha spent this summer in a more traditional intern role at RPA, though his office was located in his parent’s house in Long Beach, Calif. He said the agency did a good job of connecting interns with mentors and each other with everything from presentations to get to know various departments to virtual concerts.
Meanwhile, 200 students looking for careers in advertising took part in “Camp ADventure” this summer, a virtual camp where campers worked on a variety of projects, including developing creative to present to the international Centre for Missing & Exploited Children. At the camp, which was founder by Courtney Foster, a media buyer at the Martin Agency, and run by the Ad Club at Virginia Commonwealth University, the campers were broken into 28 “bunks” that functioned as small agencies. Foster, Nguyen and Collins made sure every bunk had strategists, art directors and copywriters. Each bunk worked on one of three RFPs provided by ICMEC. These included a comprehensive re-brand, an awareness campaign for International Missing Children’s Day and a multichannel marketing campaign focused on funding and donorship.