Last night, The New York Times' virtual reality experience "The Displaced" earned "The Most Next Award," the top honor at the Association of Independent Commercial Producers' annual AICP Next Awards, held at the New School's Tishman Auditorium in New York City.
Through the eyes of three young refugees, "The Displaced" illustrates how war has removed 30 million children from their homes. It was directed by Imraan Ismail and Ben C. Solomon and produced by VRSE.works.
The AICP Next Awards honors work in the following categories: integrated campaign, web/viral film, mobile, product integratin, experiential, website/microsite, cause marketing and social.
Other honoress in the Virtual Reality category were the Clinton Global Initiative's "Inside Impact: East Africa," created by Matter Unlimited and produced out of Felix & Paul Studios, in association with M ss ng p ecs as well as 20th Century Fox's "The Martian Experience," created out of Cohn & Wolfe and produced out of Fox Innovationn Lab and The Virtual Reality.
Multiple award winners included the Ad Council for its viral hit "Love Has No Labels" out of R/GA, which earned both Next Viral/Web Film and Next Cause Marketing.
The Ad Council also earned a Next Social award and Next Cause Marketing honor for "I Am a Witness" via Goodby Silverstein & Partners and produced out of Moonbot Studios.
S7 Airlines' OK Go Video for "Upside Down & Inside Out," created out of Tutkovbudkov, was a double honoree. Directed by the band's frontman Damian Kulash and his sister Trish Sie out of Bob Industries, it earned both Next Viral/Web Film and Next Branded Content.
Fast food also earned the spotlight for innovations like Taco Bell's new website, Ta.co, created out of Deutsch L.A., and Domino's Emoji Ordering, out of Crispin Porter & Bogusky, which had earned the Titanium Grand Prix at Cannes last year.
The Next winners are unveiled ahead of the AICP's flagship event, the AICP Show, to be held Thursday night at the Museum of Modern Art in New York.
See the full AICP Next winners list below.
Next Viral/Web Film
S7 Airlines/OKGO "Upside Down & Inside Out"
Production/Development Company: Bob Industries
Advertising Agency: Tutkovbudkov
The Ad Council "Love Has No Labels"
Production/Development Companies: Persuade Content, Mindride
Advertising Agency: R/GA
Next Branded Content
Old Spice "Make A Smellmitment"
Production Company: MJZ
S7 Airlines/OKGO "Upside Down & Inside Out"
Production/Development Company: Bob Industries
Advertising Agency: Tutkovbudkov
Next Virtual Reality
Twentieth Century Fox Home Entertainment "The Martian VR Experience"
Production/Development Companies: Fox Innovation Lab, The Virtual Reality Company
Advertising Agency: Cohn & Wolfe
The New York Times "The Displaced"
Production/Development Company: Vrse.works
Advertising Agency: The New York Times
Clinton Global Initiative "Inside Impact: East Africa"
Production/Development Companies: Felix & Paul Studios in association with m ss ng p eces
Next Website
Taco Bell "Ta.co"
Advertising Agency: Deutsch
Google "Lightsaber Escape: A Chrome Experiment"
Production/Development Company: Unit9
Advertising Agency: 72andSunny
Volkswagen Golf R "Unleash Your Rrrr"
Production/Development Company: Steelhead
Advertising Agency: Deutsch
Next Social
Beats By Dre "Straight Outta"
Advertising Agency: R/GA's Hustle
Gap "Spring Is Weird"
Production/Development Company: Prettybird
Advertising Agency: Wieden & Kennedy New York
The Ad Council "I Am A Witness"
Production/Development Company: Moonbot Studios
Advertising Agency: Goodby Silverstein & Partners
Next Mobile
L'Oreal Paris "L'Oreal Make Up Genius"
Production/Development Company/Advertising Agency: McCann Paris
Nike "Pace Station"
Advertising Agency: R/GA
Domino's "Emoji Ordering"
Production/Development Company: Image Brew
Advertising Agency: CP&B
Next Cause Marketing
No Somos Delito (We Are Not a Crime) "Holograms For Freedom"
Production/Development Company: Garlic TV
Advertising Agency: DDB Spain
Chicago Ideas "Music Vs. Gun Violence"
Production/Development Company: Cutters
Advertising Agency: Leo Burnett Chicago
The Ad Council "Love Has No Labels"
Production/Development Companies: Persuade Content, Mindride
Advertising Agency: R/GA
The Ad Council "I Am A Witness"
Production/Development Company: Moonbot Studios
Advertising Agency: Goodby Silverstein & Partners
Next Experiential
States United To Prevent Gun Violence "Guns With History"
Production/Development Company: Rival School Picture
Advertising Agency: Grey New York
Art Institute of Chicago "Van Gogh BnB"
Production/Development Company: Ravenswood Studio
Advertising Agency: Leo Burnett Chicago
Microsoft "Survival Billboard"
Production/Development Companies: MRM, Momentum Worldwide
Advertising Agency: McCann London
No Somos Delito (We Are Not a Crime) "Holograms For Freedom"
Production/Development Company: Garlic TV
Advertising Agency: DDB Spain
Next Innovation
Netflix "Netflix Socks"
Production Company/Advertising Agency: Deeplocal
