"Wendy's impact on our business has been significant. Over the
course of her seven-year tenure with us, she has guided our global
and North America marketing teams. Under her direction, many of our
brands found their voice and an authentic presence in the social
and digital world. Through it all, she has been an inspiring
ambassador for our flagship brand," he said in the memo. "She and
her team have created some of our company's most innovative and
engaging campaigns, including the global rollout of Share a Coke
and the 2014 FIFA World Cup campaign, which spanned more than 175
In addition to her client-side experience, Ms. Clark, one of Ad
Women to Watch in 2007, also brings expertise on the agency
side, having worked at GSD&M earlier in her career. She has
also served as a board member of the Association of National
Advertisers, is an inductee to the American Advertising
Federation's Advertising Hall of Achievement and recieved a Matrix
Award from New York Women in Communications in 2014.
"A lot of people say the agency world is under pressure and
seeing her coming across from her side of the desk speaks volumes,
not only as a vote of confidence for the agency business, but for
what we're doing at DDB," said Mr. Brymer.
Some of DDB's current clients include Unilever, Mars, Johnson
& Johnson, ExxonMobil and McDonald's.
Ms. Clark will be the highest-ranking woman for DDB in the U.S.,
Mr. Brymer said, noting the management team in Canada is also led
by women. Mr. Douglas noted Ms. Clark's dedication to women's
leadership initiatives in the memo.
In April, Ms. Clark returned to Coca-Cola after a
three-month leave for a personal project. While the beverage
giant did not disclose details about the nature of her project, it
was widely reported that she was working in some capacity for
presidential hopeful Hillary Clinton.
Ms. Clark joined Coca-Cola in 2008 as global head of integrated
marketing and communications after serving as senior VP-advertising
at AT&T. While at AT&T, Ms. Clark steered that brand
through a rebranding and was credited with helping the
telecommunications giant navigate a slew of complex
In 2013, Ms. Clark was promoted to lead a new Global Sparkling
Brand Center at Coca-Cola. A year later she took on the North
American role, while Katie Bayne, who had been president-North
American Brands, moved to the global role vacated by Ms. Clark.
Major changes came to Coke's marketing leadership late last year
when global CMO Joe Tripodi -- who had hired Ms. Clark -- departed
and was replaced by Marcos de Quinto, previously the president of
Coke's Iberia business unit.
In March, while Ms. Clark was on leave, Coca-Cola launched a
global creative agency review. The review concluded in August when
the company tapped three WPP agencies to lead its next big global
campaign for brand Coke: Ogilvy New York; Sra Rushmore of
Madrid; and Santo of Buenos Aires. The new campaign has yet to hit
the market. While Coke has not discussed the new creative direction
of the effort, it is possible that "Open Happiness," which debuted
in 2009, during Ms. Clark's tenure, could be shelved.