Kate Stanners Is Saatchi's New Global CCO
Saatchi & Saatchi has named Kate Stanners to the role of global chief creative officer, acting quickly after the news broke Wednesday morning that Pablo Del Campo is leaving the agency after more than two years in that job and 20 years at Saatchi.
Ms. Stanners will keep her current post as CCO of Saatchi & Saatchi, London. She is one of the first women to become the international CCO of a major global agency network.
Ms. Stanners joined Saatchi in London as executive creative director in 2005, and was promoted to CCO in June 2014 along with Paul Silburn, who left the agency in October 2015. She has long worked closely with Robert Senior, who became Saatchi's worldwide CEO in January 2015 and is also based in London.
Mr. Senior said in a statement: "Over the last couple of years, she has led the transformation of the creative work on some of our biggest global clients, such as Procter & Gamble. Her ability to apply innovative, market-leading creativity to the largest brands in the world will make her the perfect choice of creative leader for our network."
In fact, Marc Pritchard, P&G's chief brand officer, kicked off his session at Ad Age's Digital Conference today in New York by showing one of those ads, a hilarious spot for Pampers Wipes from Saatchi London called "Poo Face" that captures babies' facial expressions as they fill their diapers.
Mr. Del Campo is leaving after 20 years at Saatchi, starting as a copywriter at Lautrec S&S in his native Argentina in 1996. Three years later, he founded Del Campo Saatchi & Saatchi, a Buenos Aires shop that quickly became known for doing both stunning local creative for Argentine clients, and regional and even global work for P&G, Coca-Cola and others. That ability to do effective international work from a local creative stronghold was a key reason Del Campo Saatchi & Saatchi was named Ad Age's International Agency of the Year in 2011. The following year, the Del Campo brand was extended to Spain, where he opened a Del Campo Saatchi & Saatchi office.
In early 2014 he took on the worldwide creative director post, which had been vacant since Bob Isherwood retired in 2008. Now Mr. Del Campo is ready to stop the constant travel and eventually return to a more hands-on creative role.
"This position is traveling all over the world, and you're like the Rolling Stones, always on tour," he said of the job he is leaving. "I want to be closer to the creatives, and be closer and more connected to the work."