The pandemic has certainly led many companies to reconsider how to use their office spaces or if they should just continue working remotely indefinitely.
Some, like Mother New York, have continued to embrace in-person. The independent creative agency just signed a 61,000 square-foot, 15-year leader at the Roulston House in Gowanus, Brooklyn, which will serve as its new headquarters, Ad Age’s Lindsay Rittenhouse reports. This will give the agency 25,000 additional square feet of space.
Mother didn’t want to make a hasty decision about its workspace in the current conditions. Peter Ravailhe, CEO and Partner of Mother U.S., said when the pandemic hit, the agency “first took a step back and made sure we were being fiscally responsible. So many companies have made decisions about the next 15 years of their physical workplace based on the extremeness of current conditions and mindsets. The last six months have given us real insight towards re-imagining the creative environment of the future that blends work-from-home with the energy and inspiration of having a creative destination for our people.”
At the other end of the spectrum, Pinterest terminated its 490,000 square-foot lease at San Francisco’s unbuilt 88 Bluxome project as it shifts toward remote work, according to the San Francisco Chronicle.
And Ford employees are cleaning out their desks as the automaker looks to reconfigure its office space while its workers work remotely through the end of the year, the Wall Street Journal reports. The company will take advantage of its empty building to re-imagine the best use-case for the office. General Motors also expects most of its employees to continue to work remotely through the end of the year.
Real estate boom
As companies re-evaluate their office spaces, families are also rethinking their living situations to accommodate remote working and schooling. This is leading to a boom for real estate agents, which have escalated their marketing in an effort to grab a piece of the pie, Ad Age's Adrianne Pasquarelli reports. In recent months, marketers including Zillow, Redfin and Apartments.com have aired new ads, according to Ace Metrix, which analyzes advertising data. Ace Metrix found an 11 percent rise in new ads in the real estate category between March and August of this year compared to the same period last year. Apartments.com nearly doubled its ad count, while Redfin aired four ads during the period, versus only one commercial in 2019, the firm found.