Agencies

Agency Brief: Fiat Chrysler keeps digital parked with Huge following a review

FCA retains Huge on digital following a review (Federico Bernini/Bloomberg)
December 04, 2020 10:07 PM
brief

According to a person close to the business, Huge Detroit will continue to handle digital and paid social creative for the automaker and its six brands: Jeep, Ram, Chrysler, Fiat, Dodge and Alfa Romeo. Huge first picked up the account in 2015. According to Ad Age Datacenter estimates, FCA spent about $2 billion on total measured media in the U.S. in 2019.

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