L.A. women's soccer team selects trio of shops as lead partners
The National Women’s Soccer League’s new Los Angeles team, Angel City, has selected Havas-owned Battery, Interpublic Group of Cos.’ R/GA and social media boutique shop Plural as its agency partners to support its internal marketing team following a review. The National Women’s Soccer League last month awarded exclusive rights to start an L.A. team to Academy Award-winning actress and activist Natalie Portman; technology venture capitalist Kara Nortman; media and gaming entrepreneur Julie Uhrman; and tech entrepreneur and venture capitalist Alexis Ohanian, who led the investment through his firm Initialized Capital. The team is set to start its first season in 2022.
Battery will be responsible for assisting with brand development and had already been working with the internal team to come up with the Angel City name and design. Plural first got involved in May and will continue to collaborate on social content development and implementation. R/GA will focus on social strategy and long-term community engagement and development.
"We are rewriting the playbook for women’s athletics,” says Uhrman, who serves as founder and president of Angel City. “We are fortunate to have a team of talent who bring decades of experience building some of the biggest and most successful brands in the world while we endeavor to bring a new era of sport and entertainment to the communities of Los Angeles who deserve this moment.”
Instrument promoted Rocky Clarke-Puntney to executive director of Nike. She joined the Portland-based agency in January 2012 and most recently served as a group director on the Nike account. Instrument has worked with Nike for the past 10 years, most recently serving up ads including “Until We All Win,” the brand’s push for equality, and “You Can’t Stop Us,” its response to the pandemic. Instrument says Clarke-Puntney will be responsible for “offering a higher level of partnership and strategy” for Nike in her new role.
Grey Europe was named global agency of record for Livinguard, a technology brand with a focus on hygiene and sustainability. Grey Germany, Grey Consulting and Wildfire—a WPP-owned social and influencer agency—will be responsible for Livinguard’s brand strategy, app development and delivery, communications strategy, digital and social media. One of the agencies’ first tasks will be to help build the company’s “Protected by Livinguard” platform, which aims to position Livinguard as “the leading global brand for hygiene and disinfection, starting with face masks, gloves and wipes.”
Eleven has appointed Andre Gray as its new executive creative director in San Francisco. Gray most recently worked at TBWA/Neboko’s Amsterdam hub as global creative director for Adidas and Gatorade. He is behind such work as “Goodbye Gravity” for Adidas’ Ultraboost products. In his role at Eleven, Gray will work alongside Chief Creative Officer Mike McKay across the agency’s clients which include Samsung, Pella, JSX, Electrify America and Dignify Health.
Huge has hired Irina Kondrashova as VP of strategy. She comes from Uber, where she spent three years as head of brand strategy for the U.K. and Ireland. In the new role at Huge, Kondrashova will lead global strategy for the agency’s long-standing partnership with Google. She will report directly to Huge West Coast President Mark Manning.