Bacon & Eggs envisions life with a square head

To promote Manscaped’s new Dome Shaver Pro, Los Angeles-based creative and production agency Bacon & Eggs decided to embrace the spherical nature of men’s heads. 

The agency created a spot for social and streaming that follows a man with a square head who finds life incredibly convenient—he can balance wine glasses on his head and shave effortlessly. But reality quickly strikes: The man’s head is actually “round,” and shaving isn't quite so easy. That’s where the Dome Shaver Pro comes in.

“We wanted to take a playful, imaginative approach to head shaving,” said Kia Zomorrodi, chief creative officer at Bacon & Eggs, in a statement. “The idea of ‘what if men were squares?’ let us highlight the innovation and ergonomics behind the Dome Shaver Pro while getting weird and extremely scroll-stopping with the visuals.”

WPP strikes UK deal

WPP has acquired London-based independent creative and customer experience agency New Commercial Arts. NCA will be folded into Ogilvy in a move designed to bolster the agency’s position in the UK, according to a WPP statement. Terms of the deal were not disclosed. 

NCA, which has about 90 employees, has worked with Sainsbury’s, Vodafone, Nando’s and Paramount+. The shop was founded in 2020 by James Murphy and David Golding, who sold their previous agency, Adam & Eve, to Omnicom Group’s DDB in 2012. 

Murphy will assume the title of CEO, Ogilvy Group U.K., replacing Fiona Gordon, who has been promoted to global CEO of Ogilvy Advertising. Gordon will report to Ogilvy Global CEO Devika Bulchandani. 

VML teams with Bold Culture

WPP agency VML is partnering with Bold Culture, an inclusion consulting firm, to launch “Colleague to Colleague,” a five-part series where Black VML executives will engage in candid conversations about the future of advertising, current industry challenges and more.

Colleague to Colleague will be released every Thursday this month. The first episode, which debuted on Sept. 12, featured VML Managing Directors Brian Owens and Amber Chenevert. “This is not just a series, but a movement to amplify the perspectives of Black leaders within the industry,” Bold Culture CEO Darren Martin Jr. said in a statement.

Special U.S. appoints New York exec 

Indie agency Special U.S. has named TBWA\Chiat\Day New York Managing Director Shannon Nunn as president of its New York office.

In the new role, Nunn will reunite with former TBWA\Chiat\Day New York executive Amy Ferguson, who in April became chief creative officer for Special New York. Nunn and Ferguson will lead the Big Apple office together—managing clients such as Hanes and Uber Eats. 

Just briefly 

DDB Worldwide Global Chief Marketing and Communications Officer Donna Tobin will leave the agency on Oct. 1, Global CEO Alex Lubar said in an internal memo seen by Ad Age. Kristin Cohen, global head of product at DDB Worldwide, will assume Tobin’s responsibilities. 

DePaul University has hired indie shop Novus as its media agency of record following a competitive review. It wasn’t immediately clear who the incumbent agency was. 

Quality Meats has appointed Jonathan King to the new role of head of growth. King joins the indie creative agency from Havas Chicago, where he served as executive VP, head of growth.

Advertising director Pete Marquis has launched a comedy-focused production company, Good Behavior. Marquis, who was previously represented by Strike Anywhere, will lead the company alongside Executive Producer Victoria Guenier and Head of Production Adam Lawson. Good Behavior has already worked with clients such as Fruit by the Foot, DoorDash and White Claw. 

Havas Media Network named Jackie Lyons chief planning officer for North America, a new role. Lyons most recently held the same title for Havas Media Network U.K.