The Food Group’s AI holiday sweater generator creates food-inspired sweaters for a good cause.
The Food Group is getting in the holiday spirit by helping people virtually create their perfect food-inspired festive sweater in what feels like a fitting concept for an agency that specializes in food and beverage work. The “Feast Your Eyes” holiday sweater generator uses generative AI to “knit” sweaters out of favorite foods or beverages.
Users add their favorite food or drink to the AI sweater generator.
Continuing the festive spirit, The Food Group is donating 10 meals to Feeding America for every sweater submitted, with the goal of donating 50,000 meals in December.
Cinnamon bun-inspired holiday sweater
Users need to simply add their favorite food or drink to the prompt, and the generator will create the perfect sweater. Examples inlcude a sweet, swirly sweater made of cinnamon rolls, a transparent sweater filled with miso soup and a Maruchan Ramen sweater complete with puffy noodly sleeves (and an extra R).
Ramen-inspired holiday sweater
Users then share their favorite sweater to the site’s closet and social media, and The Food Group will make the donation to Feeding America.
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Gut’s first foray into intellectual property is a children's book, “My Gut Friend,” created by Rodrigo del Oso and José Mario Muñoz, creative directors from Gut Mexico City.
Rodrigo del Oso and José Mario Muñoz, creative directors from Gut Mexico City
The project, which is also being turned into an animated short film in 2024, was created as part of Gut’s internal “Unbranded Content Contest.” The contest invited all employees to submit their original, unbranded ideas, with the winner being solely funded and produced by the agency.
“It's a dream come true to have our first children's book and animated short film come to life, especially in stop motion,” Oso and Muñoz said in a joint statement. “We can't wait for everyone to see and to get to know this story that we wrote not just with our hearts, but with our guts.”
Earlier this year, Gut sold a majority stake in the agency to global tech and digital consultancy Globant.
Read more about this year’s agency deals
Mother New York has added Nedel Ahmed as its newest executive creative director.
Most recently, Ahmed was creative director for Google Creative Lab, where she worked on the Google Pixel brand. The appointment marks an expansion of Mother’s New York creative team, which also has two other executive creative directors, Karla Mileski and Gustavo Dorietto.
“Our ambition is to build a company where the world’s most creative people do iconic and impactful work. But also to do it in ways that make our children proud,” said Oriel Davis-Lyons, who took over as Mother's chief creative officer last year. “Nedal not only has a global record of effective, awarded, and highly crafted work, but also is a natural mentor with a real desire to help grow the next generation of talent.”
Digitas has introduced a new offering aimed at helping brands connect to current culture trends on social media. SWAT (or ShareWorthy and Trending) creates social media content, memes and viral videos for clients that are built on culture-informed data.
Regular SWAT briefings translate the latest behavioral and platform trends across all marketing strategies and aim to keep a finger on the pulse of its clients' consumers in the pursuit of developing new products.
SWAT was used by DiGiorno to capitalize on Taylor Swift fans’ new obsession with watching football, fueled by the superstar’s new relationship with Kansas City Chiefs player Travis Kelce.
More news: Taylor Swift’s influence on marketing and more
Matt Curry, Ogilvy’s global creative director for its IBM account, is switching roles to lead creative for the agency’s Verizon account. (Verizon, meanwhile, just named a new chief marketing officer.) Curry took on the IBM role in August 2022.
The agency has hired Denise Zurilgen and Lauren Costa as global executive creative directors on the IBM account. Zurilgen previously held lead creative roles at MullenLowe and Droga5. Costa most recently served as an executive creative director at Joan.
Political creative agency SS+K hired Vice’s former global CMO, Nadja Bellan-White, as its first-ever CEO. Prior to her time at Vice, she was an executive partner and WPP team leader for Ogilvy, where she worked on clients such as Unilever across beauty and personal care with a focus on Dove, along with the Bill and Melinda Gates Foundation. This is the latest executive departure from Vice. In February, former CEO Nancy Dubuc left the company and one of her successors, co-CEO Hozefa Lokhandwala, stepped down last week. Chief Financial Officer Bruce Dixon now remains as Vice’s sole CEO.
Innocean USA said it has added four new creative executives. Brandon Mugar joins as executive creative director, while Amar Marwaha, Miguel Mayen and Luiz Vicente Simoes join as creative directors across the Genesis business and other projects. The hires follow the additions of Tony Kalathara, Marcella Coad and Martins Zelcs as group creative directors earlier in the year. The creative department is led by Jason Sperling, who joined as chief creative officer in February.
Giant Spoon has launched Deep Blue Sports + Entertainment. The new full-service agency was created to corner the market on women’s sports, particularly ahead of the 2024 Summer Olympics in Paris. Deep Blue’s first affiliate partner is Game On, which will provide clients with global sports insights and international sports diplomacy strategy.
Blockchain company Kadena has named Geletka+ as its first agency of record. The Chicago-based agency will lead a brand refresh and help Kadena expand in the blockchain industry.
Mindshare has been named global media partner to Allianz Group. Several other GroupM agencies will also help on the account, with mSix&Partners supporting the business in Germany, where Allianz is headquartered, and EssenceMediacom continuing to service the nine international markets where it was the incumbent.
