VCCP launches generative AI agency
VCCP has launched an AI creative agency called Faith, which will create work using generative AI tools and also act as a research and development hub for the network. To help on the R&D side, the agency is also partnering with two universities.
Faith’s partnership with Staffordshire University’s Digital Technologies and Arts will be focused on designing the new “frameworks for use within the industry,” according to a statement by VCCP. Its partnership with Keele University Business School will explore the implications of AI on the operational and commercial structure of businesses.
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