NFA’s first North America president
No Fixed Address has named Liz Mowinski as its first-ever North American president. She most recently served as The Many’s head of brand and has worked across other shops including Mekanism, OKRP and 360i. Along with NFA’s creative presence in the U.S., Mowinski will also oversee the agency’s media planning and buying, health, PR, digital, analytics, design, experience, and production offerings.
“We’ve sought to build a very simple and integrated way of working that boils down to having the world’s best talent at your fingertips. No layers. No silos,” NFA’s Co-CEO and Co-Founder Dave Lafond said in a statement. “There’s so much momentum behind this and we’re so excited to have Liz lead it.”
Dentsu Creative's UK CEO
Dentsu Creative appointed Jessica Tamsedge, previously McCann’s U.K. and Europe chief client officer, as its U.K. CEO. James Morris, current EMEA and U.K. CEO for Dentsu Creative, will now lead the region full-time. Tamsedge will oversee 400 employees across London, Manchester, Edinburgh and Newcastle, as well as Dentsu Creative’s capabilities in experience, brand transformation, entertainment and earned attention within the U.K.
“Our industry talks about the need for integration, but few U.K. creative agencies have the diversity of talent, discipline and geographical footprint of Dentsu Creative: Truly collaborative by nature and integrated by design,” Tamsedge said in a statement.
Pacific Foods picks Little & Company
Pacific Foods has chosen Little & Company as its lead strategy and creative agency. The agency will handle all creative strategy as well as digital and social media assets. Little & Company’s relationship with the Oregon-based food manufacturer began in 2019 as its lead website agency.
“We believe that Little & Company understands our philosophy of nourishing everybody and are equally dedicated to helping families and individuals live healthier, more vital and rewarding lives within the communities and the planet we all share,” said Tim Goldsmid, VP of Marketing at Pacific Foods.
This is a crucial win for Little & Company, which has a growing list of clients including Lowe’s, Gap, Buffalo Wild Wings, Securian Financial and Land O’Lakes.