True Value launches its first campaign in a decade
Playing off of Foreigner’s 80’s anthem “Juke Box Hero,” True Value debuted its first campaign in a decade—and the first from Laughlin Constable, which was named agency of record in June.
Playing off of Foreigner’s 80’s anthem “Juke Box Hero,” True Value debuted its first campaign in a decade—and the first from Laughlin Constable, which was named agency of record in June.
The spots aim to show that anyone can be a “Hardware Hero” or a “Lawncare Hero” under the guidance of True Value employees.
The campaign includes 15-second spots launching April 1 across the country, via connected TV, YouTube, Meta and programmatic display. The geo-targeted campaign aims to link consumers with local product options at their nearby True Value stores.
Undergarment maker Pair of Thieves launched a new campaign featuring its brand mascot, a bear wearing a domino mask, delivering as many pairs of undergarments to as many strangers as possible. The agile bear parkours, runs and delivers the trendy undergarments all while being pursued by “Big Underwear”—a nod to big corporations.
“Escape Basic” is the first campaign from Haymaker for Pair of Thieves (the two are working on a project basis). The 30-second spot features Red Bull Art of Motion Champion Didi Alaoui playing the bandit bear. The campaign also includes four alternative 15-second and six-second spots.
Havas New York, the flagship agency of the Havas Creative Network, appointed Taras Wayner as its newest executive creative director. Wayner will focus on creative execution for long-term client partner New York-Presbyterian. Marcelo Ramirez and Bharat Kumar, who previously led the creative on the account, will continue to support current clients and new business opportunities as executive creative directors.
Wayner previously served as the president of creative platforms and solutions at GroupM, working with brands such as Ford, Google and Tiffany. Before that, he served as chief creative officer at Wunderman Thompson, Saatchi & Saatchi and R/GA.
The Martin Agency appointed Adrienne Wright Cleveland as chief operating and culture officer. Cleveland will be based at the agency’s headquarters in Richmond, Virginia. She takes over the role previously held by Carmina Drummond, who is retiring after 36 years at the agency.
Cleveland joined Martin last year as managing director and head of talent and culture. The leadership appointment is the first since Danny Robinson assumed the CEO role of the agency in January.
To celebrate the drop of Beyoncé’s new album, “Cowboy Carter,” today, Xpedition employees are getting the day off. The Los Angeles agency created an agency-wide holiday for the occasion, benefiting its estimated 60 employees.
“While we are committed worker bees, we decided to make Beyoncé’s album drop day (March 29, 2024) an Xpedition holiday because when the music legend inspires us in her unique, groundbreaking, and fun way—while also aligning with our values—it’s a moment to mark,” the agency wrote on LinkedIn.
Part of what Xpedition is celebrating: “Like Beyoncé, our team champions individuality. As an agency that is 60% women, LGBTQIA+ founder—we're all about individuality, inclusivity, and equality, just like Beyoncé. Over the last year, we’ve experienced how a (silver-clad) celebration of individuality— and the kind of community found in a hive —can empower people and bring out the best.”
The Social Lights promoted Stephanie Schafer to fill the dual roles of president (a new role) and chief growth officer. Schafer joined the Minneapolis-based agency in 2021. She previously held roles as managing director, chief operations officer, and chief growth officer. The company also hired three new leadership team members: Meagan Kato as VP strategy, Brian Slater as senior director of content and Kelsey Dahlager as senior director of care and engagement, all new positions. Kato was most recently a freelance strategy and business consultant and Slater a freelnace creative director. Dahlager was most recently senior manager of martech and social operations at Target.
Lugwig+ hired Miya Petrovic as executive operations director. Petrovic previously led agency creative operations for Commonwealth/McCann, overseeing vehicle launches and Super Bowl spots. She also served as marketing and creative operations director at Shinola Detroit. Heather Lundy was appointed as the Lugwig+’s finance director. Lundy previously worked with Campbell-Ewald, Doner, and the Fox Corp.
Horizon Media named Scott Lukas as executive VP and chief of the WHY Group, effective April 1. Lukas succeeds Sheri Roder, who is leaving, according to a statement. Lukas most recently served as senior VP of human intelligence for the agency.
Omnicom Group’s Fuse appointed Sophie Forrest to the newly created role of international new business and marketing director. Forrest joins from CSM Sport & Entertainment in Hong Kong. Additionally, Ellie Mainwaring has been promoted to head of new business and marketing in the UK, after eight years at Fuse, where she served as director of Fuse OMD UK and later as director of business development.
Ned McNeilage joined Sphere Entertainment as chief creative officer, a new role. McNeilage previously worked at VML, Swift and BBH LA in the same role before joining the Vegas venue.