Nichelle Sanders joins Highsnobiety

Nichelle Sanders, most recently Mojo Supermarket’s managing director, is taking on a new role as the executive VP, North America general manager for media company Highsnobiety. It’s a quick shift for Sanders, who took on her role at Mojo Supermarket in January 2023.

Sanders will help lead Highsnobiety and its full-service creative agency arm, HS+, to “expand their cutting edge fashion and cultural creative work and communications initiatives” with such brands as Delta, Louis Vuitton and Coca-Cola, among others, according to a statement.

Mojo Supermarket declined to comment on succession plans. Prior to Mojo, Sanders worked at R/GA as managing director for its New York office, overseeing clients including Sephora, Ally Financial and Procter & Gamble. Before that, she served as a client partner for Vice’s creative agency Virtue.

You've got the cutest little … iPhone pic

Apple’s latest iteration of its “Shot on iPhone” campaign uses unlikely subjects to show off the new iPhone 15’s portrait capabilities. The “Baby Face” campaign features 30 different babies, ranging from ages 4 months to 12 months old, as parents try to take candid photos of them.

The campaign from TBWA\Media Arts Lab includes out-of-home and social components.

TBWA\Chiat\Day Los Angeles names new president

TBWA\Chiat\Day Los Angeles has appointed Courtney Nelson as president. Nelson joined the agency as a managing director in 2021. The president role was most recently held by Erin Reilly, who was recently appointed the network’s first U.S. CEO.

Nelson worked at agencies including Wieden+Kennedy, Goodby, Silverstein & Partners and Deutsch before she joined TBWA.

Wolfgang steps out with Johnston & Murphy account

Footwear and apparel brand Johnston & Murphy has appointed Stagwell’s Wolfgang as its creative agency of record following a competitive pitch.

It’s unclear who previously held the account.

“They approached every stage with thoughtfulness, responsiveness, insight and creativity,” Jason Dasal, senior VP, marketing and ecommerce for Johnston & Murphy, said of the agency in a statement. “Wolfgang’s work addresses our key business challenge: thoughtfully modernizing a legacy brand while maintaining respect for its history.”

Wolfgang’s first campaign is expected to launch in the spring or summer. New work will also include “product benefit stories” across traditional and digital platforms made using Wolfgang’s in-house production capabilities, according to a press release.

Longtime Interbrand exec joins MSQ

Interbrand North America CEO Daniel Binns has departed the company to take on the global CEO role of Elmwood, a design consultancy owned by MSQ. Binns, who also held the role of global chief growth officer at Interbrand, spent over a decade with the brand consultancy. Interbrand appointed Holmfridur Hardardottir as president of Interbrand New York to take on Binns's previous responsibilities according to a spokeswoman for the company.

“The Interbrand North America CEO role has been replaced by the newly created role of President New York, and we are excited to move Holmfridur into this position.  The global chief growth officer responsibilities have now been shared across the wider executive team," Interbrand wrote in a statement.

Binns helped Interbrand win clients including GE, Google, American Express, Nissan, PayPal, Verizon and Prudential.

Binns, who begins his role at Elmwood in February, will lead the 250-person agency across four studios in New York, London, Singapore and Shanghai. Current clients include Colgate, CVS Health, Danone, Heineken, Kimberly-Clark and Mars. 

Just briefly

Communications agency Zeno Group has appointed its first U.S. chief creative officer. Ryan Wagman is taking the position after serving as a CCO at Endeavor. Wagman has also held lead creative roles at WPP's Ogilvy and Publicis Groupe’s Leo Burnett.

Global creator agency Billion Dollar Boy has appointed three executives to newly created roles. Marie La France, VP of growth, most recently served as VP of strategy at social media management platform Dash Hudson. Christine Göös, senior director of marketing, most recently held creative roles at TBWA\Chiat\Day and Power Digital. Emily Brown, senior manager of strategy, was most recently an account supervisor of social strategy at Edelman.