Bad clients and penny-pinching reviews continue to be hot-button topics for the industry, and are not going away anytime soon: one soothsayer tells Ad Age to get ready for a Mediapalooza of sorts in the first quarter of 2020. That person says at least two big reviews expected to kick off in the New Year will be focused on driving costs down.
But for Publicis Groupe Chairman-CEO Arthur Sadoun, the next year is hoped to be about organic growth. Sadoun sent a memo to staff, which was obtained by Ad Age, touting all of its recent wins.
“After a red-hot summer of wins, including BT, LVMH, Novartis, Mondelez and Disney, things haven’t cooled off in the fall,” Sadoun tells employees, highlighting recent wins AXA and Nivea, announced last week. He details in his memo that the AXA review was a “10-month battle” and Nivea, a four-month process. Sadoun also reveals a previously un-announced win of Danone in China, which he calls “one of the most competitive pitches in the region this year.”
While praising the group’s efforts in winning new business in 2019, he asserts that “2020 has to be the year where we transform that into organic growth.” The holding company, while reporting revenue increases in recent financial quarters, has struggled to post organic growth. In its most-recent third quarter, reported last month, Publicis saw an organic decline of 2.7 percent and forecast a further 2.5 percent decrease for the full year.
“While new business is often run by a tight team, organic growth is in the hands of everyone, and we’re expecting everyone to deliver,” Sadoun writes.
BBH aims to finally shatter the glass ceiling
The Women’s Entrepreneurship Day Organization is teaming up with BBH in the hopes that a new national post-Thanksgiving holiday will catch on, one dedicated to supporting women. In the spirit of Small Business Saturday and Giving Tuesday that follow Thanksgiving, BBH is introducing Choose Women Wednesday. The holiday, to be introduced the Wednesday after Thanksgiving (Dec. 4), aims to encourage people to shop at women-owned businesses, read books by female authors and listen to female musicians, while promoting and mentoring women to “close the gender gap once and for all,” the agency says. The effort is being supported by a social media campaign that includes the hashtag #ChooseWOMEN and a film directed by Station Films’ Ssong Yang that depicts, quite literally, the shattering of the glass ceiling. Later in the month, Instagram users will be encouraged to use the AR filter with a breaking glass effect created by BBH. “When you hear stats like ‘it will take 208 years to achieve gender equality in the U.S.,’ you can shake your head in disbelief,” says Marta Ibarrondo, group creative director at BBH New York. “Or take action by choosing to create, persevere and demand the same rights as men.”