K-Y says it’s part of its overall strategy to position sex as self-care. “'Choose Pleasure’ serves as a call to action to show self-care, love and preservation—for any and all,” says Cynthia Chen, president of North America Health at parent company RB.
OK, but when it comes to self-care, what Agency Brief really wants for Valentine’s Day is the COVID vaccine.
TBWA/Chiat/Day L.A. paints the town red
The Los Angeles outpost of TBWA/Chiat/Day is celebrating President’s Day with some new wins, including Behr Paint Co., for which it will field strategy, data and analytics, creative social and production following a review. Look for new millennial-focused work in April themed around the company’s “Today let’s paint” tagline. Discussing the win, Jodi Allen, chief marketing officer at the paint company, cited “TBWA\Chiat\Day LA’s tremendous energy and unique perspective on how to approach both seasoned and new do-it-yourselfers.” Deutsch LA previously had the business.
The shop also delivered for Red Baron, Tony’s and Freschetta pizza brands and will now lead strategy, creative, digital, social and production for the Schwan’s-owned brands. First up is a second-quarter push for Freschetta thin-crust pizza.
As earlier reported, TBWA/Chiat/Day is also now handling Moderna, maker of the popular COVID vaccine, and has already launched a consumer campaign for the company.
Erich & Kallman goes for a ride
San Francisco’s Erich & Kallman has been tapped as agency of record for the Meineke Car Care Centers and Take Five Oil Change brands. The shop will handle strategy, creative and production on both a national and regional scale as well as media buying for the companies, which are owned by Driven Brands. The agency, which had been doing projects for Take 5, won the business without a review. Publicis’s Moxie was the prior agency. Meineke and Take Five both operate under parent company Driven Brands and is headquartered in Charlotte, North Carolina.