Cue the music
Ogilvy has been selected by the New York Philharmonic to be its creative agency partner. The agency will be responsible for developing a new brand platform, visual identity, and creative campaign for the New York Philharmonic as it enters a new era next year when it returns to its newly renovated home at Lincoln Center’s David Geffen Hall. The work for the U.S’ oldest symphony orchestra, will be led by Ogilvy’s New York office.
Former Dentsu CEO takes on new CEO role
Adtech company Amobee is bringing on former-Dentsu executive, Nick Brien as its CEO. Brien has more than three decades of worldwide experience across advertising and most recently, served as CEO of the Americas for Dentsu International. According to a statement by the company Samba Natarajan, who was holding concurrent responsibilities as CEO of Amobee as well as CEO of Strategic Portfolio at Amobee’s parent company, Singtel Group, will re-focus on his role at Singtel and continue as a board member at Amobee.
Brien was replaced by Jacki Kelley, after stepping down in 2019.
Last week Havas launched its second annual Open House program. The free virtual program, which has 100 registrants and counting, is open to anyone who is interested in exploring the world of advertising. Participants will have access to industry professionals that will take them through the life-cycle of a campaign and teach them the skills, roles, and responsibilities required to bring advertising to life. In addition, participants can take enhanced courses on social justice, environmental sustainability, mental health and wellness, and shaping the future of work. While the program started on July 15, people are able to sign up anytime until the program’s end on August 20.
Deutsch NY is hosting a free, virtual, week-long program open to all agency talent called Summer C.A.M.P.
Summer C.A.M.P., which stands for Creative, Advertising, and Media Program, is designed to teach rising talent about the different disciplines within an agency and the processes that go into creating brand-building marketing communications.
The goal of this DE&I initiative was to “re-imagine” traditional internships, a spokesperson for Deutsch says. It is open at no cost or barrier to rising talent interested in learning about the industry and will be held from August 2 through August 6, and participants are required to commit to the full week. The initiative has already received more than 160 registrants.
Beverly Hills-based talent agency, UTA has signed Alexis Ohanian, the founder of the software-enabled venture firm Seven Seven Six and former executive chair of Reddit, for representation in all areas. He is best known for co-founding Reddit in 2005. Last year, he resigned from the Reddit board in protest and left his role at Initialized Capital to launch Seven Seven Six, a new, software-enabled venture firm focused on people, culture, and community.
Sausalito-based agency, Butler, Shine, Stern and Partners has brought on Mark Yee as it’s new head of account management. Before taking on the newly created role, Yee most recently served as group account director at Phenomenon. With 27 years of marketing communications experience, Yee has worked with brands like Pepsi, Diamond Foods, Diageo, Red Lobster, Hilton, Tesco, and JCPenney.
Kentucky-based agency Cornett, has brought on 18-year advertising veteran Chris Finnegan as VP, integrated media director. Before taking on the newly created role Finnegan most recently served as VP, integrated media director at Tombras.
Fast-casual barbeque restaurant City Barbeque tapped Hathway to design and build brand-new native apps, a custom website for ordering, and an integrated marketing site to streamline the BBQ brand’s online ordering experience. This is the latest work for the digital growth agency which has created digital experiences for brands including Panda Express, Wingstop, Dutch Bros Coffee. and Dash In.
Digital BizCom, a division of public relations and marketing communications firm BizCom Associates, has added Madison Woodruff for the newly created account manager position.
Independent creative production company, Sibling Films, has added Jeff Bitsack as its new comedy director. Most recently Bitsack directed for Eleanor Films, working with Blue Diamond Almond on a new campaign that launched in June. Before moving into the director world full time in 2010, Bitsack worked for Weiden+Kennedy as associate creative director, primarily on their ESPN account.
New York City-based creative content company, Versus has hired Mark Grande to lead it’s new original content division as head of original content. Prior to joining Versus, Grande led content at hip-hop legend Nas’ entertainment company, Mass Appeal, where he oversaw digital, film, and television programs, executive producing their first-ever podcast slate, and was instrumental in the launch of their children’s brand MAJR.
Contributing: Ann-Christine Diaz, Parker Herren
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