To Handle Cigarette With 'Less Toxins'

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NEW YORK (AdAge.com) -- Brown & Williamson has given the creative assignment for its new Advance Lights cigarette brand to WPP Group's 141 Worldwide, New
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York, executives close to the situation said.

141 Worldwide is a roster shop for B&W's parent company, British American Tobacco.

Spending not disclosed
Spending was not disclosed. British American Tobacco spent $51 million in measured media last year, according to TNS Media Intelligence/CMR, the bulk of it on signature brands Pall Mall and Kool.

141, which handles Kool, won a shootout with another BAT roster shop, Grey Global Group's G2, New York, which works on the Lucky Strike brand. WPP's OgilvyOne handles Pall Mall.

In August, B&W tapped Media Kitchen as its media planning and buying firm. Media Kitchen is an arm of Kirshenbaum Bond & Partners, New York.

'Less toxins'
A national rollout date for Advance Lights is not known, though B&W will market the brand as having "less toxins" than regular cigarettes. The company has spent $63,000 in measured media on Advanced Lights through June of this year in limited test markets.

B&W is based in Louisville, Ky.

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