180 Names Mike Harris Global Chief Strategy Officer

Will Work To Bring In More Global Clients

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Mike Harris
Mike Harris

Omnicom's 180 has named Mike Harris its global chief strategy officer.

In the newly created role, Mr. Harris will oversee strategy for 180's offices in Los angeles and Amsterdam. Mr. Harris will be tasked with bringing in new business for each office, but part of his job will be to bring the two offices together to attract more global assignments. Though each office handles international work on their own, they only share HP as a global client.

The agency in the last couple years has grown significantly, with 180LA's revenue in 2014 up 20%, while headcount was up 40%. Account wins for 180 last year include growing the HP business, Mitsubishi, PlayStation, Qatar Airways, and DHL. The agency's portfolio includes work include Pepsi, Expedia, The Academy of Motion Picture Arts and Sciences, Boost Mobile and Replay Jeans.

Michael Allen, global CEO, said that part of why 180 hired Mr. Harris was because he fills a strategic role formerly held by Alex Melvin, the agency's co-founder and former chairman, who passed away in 2011. "Strategic thinking was one of the foundational pillars of the agency," said Mr. Allen. "That was Alex's background, so it's great to be adding someone to the global management team with that expertise."

"They know who they are and what they stand for, and I have always admired the work that 180 does and the agency's people and culture," says Mr. Harris in a statement. "I've wanted to be part of that for a long time."

Mr. Harris most recently served as president of creative advertising services for Deluxe Entertainment, a post-production house. Mr. Harris was previously president and CEO of DDB California, partner and chief strategy officer at Twofifteen, part of McCann, in San Francisco, as well as chief strategy officer at TBWA in San Francisco. He also had stints at Goodby, Silverstein & Partners and Y&R in San Francisco.

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