The 4A's has implemented a work-from-home policy for its employees, restricted travel and in-person meetings, and postponed its annual Decisions 20/20 summit from April 20-21 to early 2021 and its Management Practitioners Forum from March 30-31 to fall 2020. Now it has issued guidance for agencies navigating business in the wake of the coronavirus pandemic.
The guidance includes resources including an MIT Sloan Management Review on how companies can respond to the pandemic; an infographic from the U.S. Centers of Disease Control and Prevention on how to guard yourself from disease; and research from Forrester on employee sentiment around coronavirus (29 percent say they fear going into the office) and best technology to use to work remotely.Ultimately though, The 4A's said "each of our member agencies must make the best decisions for their employees and businesses."