A-B Ends 15-Year Partnership With Goodby, Silverstein & Partners

Agency Created Iconic Work Such as Budweiser Lizards

By Published on .

CHICAGO (AdAge.com) -- Goodby Silverstein & Partners is the latest victim of Anheuser-Busch's agency roster purge, formally ending a 15-year partnership.

Goodby, Silverstein & Partners' historic reel for Anheuser-Busch

The San Francisco-based agency will be best remembered at the St. Louis brewery for creating the Budweiser lizards, although it also contributed to the iconic "Whassup" campaign and donated some memorable episodes to the Budweiser brand's long-running series of Clydesdale spots (see reel).

The agency's last effort for A-B was a 2007 push behind the minor Rolling Rock brand, which A-B had acquired the year before.

Goodby did not return calls for further comment at press time.

DDB, Chicago, remains A-B's lead agency, and LatinWorks, Euro RSCG, Cannonball and Waylon Advertising are among the remaining shops on the brewer's roster.

A-B VP-Marketing Keith Levy said last month that the brewer would be cutting ties with lesser-used shops such as Goodby. Others that could be impacted include Interpublic Group of Cos.' Hill Holliday and Momentum, along with independent agency Drive.

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