NEW YORK (AdAge.com) -- A.G. Edwards, St. Louis, announced it hired Interpublic Group of Cos.' Carmichael Lynch, Minneapolis, as its agency of record.
The agency was selected after a
Chicago-based consultant Tom Collinger handled the review.
The account's billings have been estimated at $20 million, but A.G. Edwards spent only $1.5 million last year, according to Taylor Nelson Sofres' CMR.
Management said the company looks to develop a marketing plan that may include national advertising. The company now markets its services through referrals and some limited local advertising.
CORRECTION: An earlier version of this story incorrectly reported that Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif., was a finalist. The agency had been in the review, but was cut.