ExxonMobil Preps Global Creative and Media Review

Will Be First Major Review of Business Since Companies Merged

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NEW YORK (AdAge.com) -- ExxonMobil is prepping to review its global creative and media business, its first major agency shift since the merger.

"We don't comment on commercial operations of this nature," an Exxon spokeswoman said.

The marketer works with agencies under three major holding companies: Omnicom Group, Interpublic Group of Cos. and Havas. Those shops include DDB, McCann Erickson and Euro RSCG for creative, and OMD, Universal McCann and MPG for media duties. The review is slated for early next year and will also include marketing services and direct marketing duties.

ExxonMobil did not respond to a request for comment by press time. Worldwide, ExxonMobil markets fuels and lubricants under three brands: Esso, Exxon and Mobil.

After Exxon and Mobil merged in late 1999, Exxon's prior agency, McCann, competed with Mobil's DDB for creative duties. In 2000, DDB was handed the $100 million-plus global fuels account, while McCann got some lubricants business.

ExxonMobil spent $96.5 million in U.S. measured media in 2009, a drop of more than 20% in spending from the year prior, according to Ad Age DataCenter.

Agency representatives either referred calls to the client or could not be immediately reached.

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Contributing: Mike Bush, Rupal Parekh

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