Farfar Co-founder Nicke Bergstrom Joins Mother, New York

Scandinavian Creative Adds Digital Clout to Agency's Growing Mix of Marketing Services

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Nicke Bergstrom
Nicke Bergstrom
NEW YORK (AdAge.com) -- And another Swede enters the building.

Nicke Bergstrom, one of the co-founders and creative director of the much-decorated Swedish digital agency Farfar, has found a new home at Mother, New York. Mr. Bergstrom will have the title of creative director, joining fellow Swedish talents Linus Karlsson and Paul Malmstrom, who founded Mother, New York with Andrew Deitchman and Rob DeFlorio in 2003. Messrs. Karlsson and Malmstrom are the shop's executive creative directors.

Mr. Bergstrom brings with him an enviable creative -- and digital -- pedigree. In 2000, he co-founded the Stockholm-based Farfar, which, oddly enough, means "grandfather" in Swedish. The agency has garnered international acclaim for its groundbreaking digital and integrated campaigns. Among its accolades are the 2007 Cyber Grand Prix for Diesel's "Heidies 15 MB of Fame," a 24-7 live online experience that followed an unsuspecting nice guy's abduction by two women clad in nothing but Diesel underwear, and another Cyber Big Cat for Milko's Music Machine, which allowed visitors to make their own music videos starring the Milko cow. Farfar snagged the awards within a year of its founding.

At Farfar, Mr. Bergstrom helped to promote an agency culture centered on creating integrated and digital campaigns so compelling that they didn't need bought media to be seen.

Read the full story on Creativity.

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