MediaVest Wins $400 Million Bristol-Myers Squibb Account

Pharma Giant's Media Business Was With Mindshare

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NEW YORK ( -- Publicis Groupe's MediaVest has been awarded Bristol-Myers Squibb's $400 million-plus media-planning and -buying business in the U.S, a spokesman for the marketer has confirmed.

MediaVest beat out the incumbent, WPP's Mindshare, and Havas' MPG. Mindshare had run the account since 2001.

MediaVest referred all calls to the client. Brian Henry, a spokesman for Bristol-Myers, would only confirm that MediaVest was awarded the business and would not discuss any other details.

Some of the pharma giant's biggest selling brands include Plavix, Abilify, Reyataz and Sustiva.

This marks the second time in as many months that MediaVest has snagged a piece of business from Mindshare. In early May, as part of a consolidation effort by Mars-Wrigley, MediaVest picked up Wrigley's portion of the $500 million account. And back in February Comcast awarded the agency its $250 million regional media-planning and -buying business, without a review. MediaVest had served as Comcast's national corporate agency of record, managing its $250 million national media business since 2006.

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