Dust off your finest shorts tuxedo and your Chucks — it's that time of year again.
Thursday brings my very first Age A-List & Creativity Awards Gala, which I'm told is a raucous affair filled with fabulous outfits and after-party Patron shots (which, for the record, I plan to stay far, far away from).
If you're headed to the gala, come say hello. I'll regale you with what I think is a hilarious story about a rogue iguana during a coffee break earlier this week at the 4A's. Anyone who doesn't laugh is getting immediately kicked off the A-List.
Now for what you actually came here for: Some agency news from this week.
Wongdoody gets snapped up
Wongdoody (a multiple winner of Ad Age Small Agency Awards) has been acquired by Infosys, a tech services and consulting giant based in Bengaluru, India. According to Infosys' fourth-quarter and year-end results, Infosys entered into an agreement to acquire WongDoody Holding Company for a "total consideration of up to $75 million including contingent consideration and retention payouts," subject to regulatory approval and fulfillment of closing conditions.
What's in it for Wongdoody, which has offices in Seattle and Los Angeles? As the agency's CEO Ben Wiener puts it, this gives the agency "instant scale" and expertise to build "brand platforms for the future." "This is a unique marriage of digital strategy, creative and technology talents to build the agency model that modern CMOs are demanding," he said in a statement.
For Infosys, it's the latest in a series of moves to help its customers with digital transformation in the areas including strategy, design, user experience and creative. Infosys has also acquired Brilliant Basics, a London-based digital design and customer experience firm.